• Meghan Pecaut

Jewelry Spotlight: Luv AJ

Luv AJ is a gorgeous, affordable jewelry brand owned by Amanda Thomas. Luv AJ is based out of Los Angeles, CA.

Luv AJ is the perfect jewelry brand if you are looking for super sparkly, everyday staples that you can add to your collection. Amanda started her jewelry brand over 10 years ago and initially created each piece by hand, using beads only from a small local bead shop. As she has grown, she has been able to access every material imaginable, allowing her to create anything she dreams of!

Amanda draws inspiration from her raw materials and what she has to work with to create jewelry. Amanda has a robust ambassador program and you can find a lot of her pieces being sported by celebrities.

Amanda was able to make the FORBES 30 UNDER 30 list when she was 27 years old, and this has been one of her biggest accomplishments thus far. Amanda started her brand, Luv AJ, when she was only 14 years old, so after 13 years of constantly working on this dream, recognition from Forbes was extremely rewarding.

As a business owner, Amanda has certainly had to take several risks in order to allow her company to grow. She emphasizes the importance of believing in your product and concepts, and being unafraid to purchase inventory you believe will be best selling items!

This mantra has allowed Amanda to create and sell so many gorgeous pieces that appeal to many different styles and age groups. Whether you like your pieces to be covered with pave stones or be plain classic gold, Luv AJ has got you covered! In 2021, Amanda wants to expand her global reach and get more customers sporting Luv AJ!

To see more of Luv AJ, check them out online!


Instagram: @luvaj

& use code LUVAJBABE for 15% off your jewels!

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